Client: Los Angeles World Airport (LAWA)
Partnered with: Ross & Baruzzini
Project: LAWA’s Digital Framework and Governance Requirements Gathering
Role: Subject Matter Experts for Web Based Applications and Guest Experience at LAWA
As part of the R&B team, E.K. worked on LAWA’s Digital Framework and Governance Requirements Gathering initiative.
Our responsibilities included:
- Phase 1: Worked on the discovery phase for LAWA’s first steps on the road to digitalization. The intention of this phase was to provide the groundwork and set the direction for the journey toward using digital assets and channels to help achieve LAWA’s short- and long-term strategic goals.
The final deliverable provided an overview of LAWA’s existing and limited digital tools and capabilities, including the type and usage of their current digital offerings, the platform being used to enable these offerings and a comparison of how LAWA was doing versus industry Best Practices and other airports. It also provided a synopsis of the many LAWA stakeholder interviews conducted to determine the interest in and areas of focus desired for the use of future digital channels and assets. The deliverable also included an overview of some of the potential new platforms that could be used as a foundation to begin developing digital applications.
- Phase 2: Provided a very high- level, initial approach and strategy to set the direction for LAWA’s digital evolution and provided a governance framework to guide the team through the process.